It has also teamed up with fintech companies, government agencies (particularly the health department) and telecommunication companies. The app has also reported a significant growth in content collaborations across various categories like entertainment and sports. “Partnering with local brands and businesses has allowed Viber to strengthen its presence in the Philippines while improving our connection with them, responding to their needs, and presenting them with new features that help them enhance how they communicate and make their lives more efficient,” Tse said. Over half of Viber’s users in the Philippines are part of the younger demographic, with 40 percent belonging to the 25 to 34 age group, followed by those from the 35 to 50 age group at 30 percent.įilipinos below 24 years old have also started using the app more, accounting for 17 percent of its users, while the remaining 13 percent are 52 years old and up. Group chats also grew by 17 percent while group chat messages recorded a growth of 19 percent. Citing the favorable impact of local partnerships, Viber recorded 57.37 percent growth in calls in 2021, while the use of messages expanded by 31 percent.

Viber down 2021